Vitamin Friends’ Just Focus harnesses Phosphatidylserine (PS), a clinically proven nutrient, to support and improve mind and body performance in children and adults of all ages. PS is a building block of our body’s cells. It is responsible for communication between brain cells for maximum cognitive performance. Just Focus harnesses this nutrient to support a variety of mind and body health benefits in people of all ages.
For Cognitive Excellence
Lipids are a major component of our brains. A full 60% (dry weight) of our brain is made of lipids, and phospholipids are among the most important of them. Compared to other organs, PS is especially prevalent in the brain. For example, PS makes up only about 3% of liver and heart phospholipids, whereas it makes up 18% of the phospholipids in the brain. This high level of PS in the brain highlights its importance for proper brain structure and function.
For an Improved Exercise Experience
While PS is known mostly for its ability to help improve cognitive skills, there are also other benefits. Over the years, a number of clinical studies that tested the effects of PS on exercise showed that intake of PS enhances the exercise experience by improving several different outcomes. These include significant improvements to endurance (which can boost peak performance) and recovery, reduced muscle soreness.
For Mood Improvement
PS naturally eases negative moods that may occur from time to time in response to life’s stressors. PS, a natural lipid that is part of our body, is clinically proven to improve mood. It was shown to reduce the increase in a hormone,cortisol, which naturally occurs as part of the body’s reaction to negative mood changes. Your cortisol level increases when a you become gloomy or experience a low mood.
For Stress Reduction
Daily stress, whether caused by a mental or physical event or situation, results in physical effects in the body, one of the most noted being an increase in the stress hormone, cortisol. High levels of cortisol, especially over a long period of time, can have many harmful effects on the body, such as blood sugar imbalance and diabetes, weight gain and obesity, suppression of the immune system, gastrointestinal problems, cardiovascular disease, and more.
Promotes Youthful Skin
PS benefits the skin via two mechanisms that are different but complementary to one another. The first mechanism found in animal studies relates to the way in which PS increases the levels of internal collagen production. Collagen is a protein which is the structural basis of skin. Reduction in collagen formation results in skin wrinkling, drying and deformation.