Thursday, May 16, 2013

Mike & Ike Reunite!

Just Born, Inc., makers of Mike & Ike, Peeps, and Hot Tamales candies, confirms rumors that the legendary candy duo, Mike and Ike, have re-united. The candy duo cited irreconcilable creative differences a year ago, which caused them to stop collaborating on their famous fruit chewy candies. Mike and Ike are re-uniting for the love of their fans and their passion for Mike & Ike candy. The company says the business partners will still be involved with music and art, but are now refocused on what they are most passionate about - Mike & Ike candy. As part of their comeback, Mike and Ike have even agreed to let Hollywood make a movie trailer about their return. The Return of Mike and Ike Movie Trailer will air on national television beginning in June.

The celebrity candy duo once gain breaks the mold, doing things that no other candy brand is doing. Mike and Ike have collaborated to make their candy better than ever with a new package design and the addition of real fruit juice and amplified fruit flavor for all of the fruit varieties of Mike & Ike candy. The return of Mike and Ike also brings a new flavor “Strawberry Reunion” to shelves this spring. Other flavors in the line include Original Fruits, Tropical Typhoon, RedRageous, Berry Blast, Lemonade Blends, Italian Ice, Jolly Joes and Zours. All Mike & Ike flavors are available at major retailers nationwide in multiple sizes including; a 5 ounce theater boxes, an 8.3 ounce, “The Big Box” and a new 10oz re-sealable stand-up bag.

As a result of the return, Mike & Ike executives have been working with Mike and Ike non-stop to develop many exciting 2013 events to help fans celebrate. The new packaging is fun, colorful and contemporary. Retailers will feature new Mike & Ike displays with a sleek black design. The packaging has a message informing consumers that the feud is over and Mike and Ike are back. The new website launched March 26th. It combines social media feeds such as Twitter and Instagram, with product and promotional information. Here, fans can see what Mike and Ike are up to and learn about what’s new and what’s next. “The Mike & Ike Movie Mania Promotion” will run from May to September 2013. It will encourage fans of the candy to enter to win movie tickets, a home theater system and other prizes to support both the movie theater candy the brand is famous for, and the upcoming movie trailer about the return of Mike and Ike. This promotion will live on, Network Cable Television, Radio, Outdoor and Online Advertising -The Return of Mike and Ike Movie Trailer appeared on the new website in late March, and will be in Facebook ads in May and included in spots on national TV beginning in June. Radio ads and billboard advertising will continue to promote The Return of Mike and Ike.

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