Igloo Teams Up With Sanrio

Igloo and Sanrio recently revealed an all-new assortment of Playmate coolers starring a variety of fan-favorite Hello Kitty and Friends characters. Available in three sizes, the special-edition collection includes the Hello Kitty and Friends School Bus Playmate Elite, My Melody and Kuromi Little Playmate and Keroppi Donut Pond Playmate Mini; available at Igloo and select styles on sanrio.com. Jason takes the Hello Kitty to work everyday. My gosh, it is adorable and his work pals love it!

“We absolutely love partnering with Sanrio to showcase their super lovable characters on the world-famous Playmate,” said Adrienne Berkes, Vice President of Marketing at Igloo. “Fans can’t get enough of our Hello Kitty and Friends coolers, and now we’re giving them three new adorable designs in different sizes that they can enjoy when out and about with their own best friends.”

Each of the three designs in Igloo’s expanded Sanrio cooler collection feature fun, colorful and playful custom artwork. The red with rainbow Hello Kitty and Friends School Bus Playmate Elite (16 quarts with a capacity for up to 30 standard 12-ounce cans) incorporates Hello Kitty and many of her most beloved pals. At a smaller 7 quarts (fits up to 9 cans), the Little Playmate features the cheeky but charming Kuromi with sweet and cheerful My Melody. And as the smallest of the new coolers, the 4-quart Playmate Mini (fits up to 6 cans), comes in green and celebrates everyone’s favorite, happy-go-lucky frog Keroppi.

“Our new collection with Igloo perfectly combines our vibrant and iconic characters into a super-functional and adventurous package,” says Jill Koch, Senior Vice President of Marketing and Brand Management at Sanrio, Inc. “Sanrio is always looking for ways to elevate the everyday and enhance experiences for our fans. We can’t wait to see everyone enjoying this new collection with their closest friends.”

Igloo’s Sanrio collection of new and previously released products - including Playmate coolers, softside cooler bags and 16-ounce Stainless Steel Can Tumblers - can be purchased while supplies last.

~Hayley

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