The original Sweetened Condensed Milk was introduced in 1856 and has been #1 in the Sweetened Condensed Milk category for over 147 years. Eagle Brand Sweetened Condensed Milk continued to grow in popularity, gaining promotional assistance from Elsie, the Borden Cow. Elsie made her debut in national consumer magazines in 1938 and starred in Borden's exhibit at the New York World's Fair in 1939. By the 1960s, Elsie had become America's best-known spokes-cow - a recognized symbol of wholesomeness and quality. Good cooks throughout the country continue to create desserts with Sweetened Condensed Milk from the can bearing the Elsie image.
My favorite easy recipe is of course for fudge. Foolproof Fudge.
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