From the 1960s-1980s, building scale models of real-world cars, trucks and other vehicles was largely a kids’ activity. Over the next few decades, however, the kids who grew up making models became the adults who designed them, and even the entry-level products became too difficult for today’s kids to build. Revell has stepped in to reverse the trend.
Revell introduced a new generation of model kits with three new skill levels that redefine the modeling experience for kids 6-12. Among the highlights: snap-together, “build and play” kits for kids 6-8 (starting two years younger than traditional products) that can be assembled in 30 minutes.
All 26 products in the new collection – which will be continually expanded – were designed and tooled from scratch based on an exhaustive one-year market evaluation that included consumer surveys, focus groups, over 15,000 ‘Make ‘n Takes,’ and experiential in-store research.
We got a few kits for Callan. Camaro ZL1 - One look at the Camaro ZL1 and you're hooked. It's beautiful. Then, if you're lucky, you get a look under the hood at the 580 horsepower V-8, and any gear head will fall in love. Of course, with a price tag roughly in the "maybe one day, if I'm lucky" range, you're probably better off just building this exquisite model. Kit features a pre-decorated body, fully-detailed 6.2 liter V-8 engine, and metal axles.
Jeep Wrangler Rubicon - The Jeep Wrangler Rubicon is one of the most impressive all-terrain vehicles on the market. It is four-wheel-drive, has powerful Dana 44 axles and comes with a choice of exceptional four and six cylinder engines. Even the name Rubicon evokes thoughts of tough obstacles conquered. These Jeeps are modeled off the WWII workhorse; they have kept the same aggressive all-terrain capability, good handling and titanic towing capacity as their predecessors. This kit features a roll over bar with detail lights, working spring suspension and large off-road tires.
Pirate Ship - A pirate crew lives on a cutlass' edge, sweeping the high seas of any lubber hapless enough to get in range of the long nines. This crew of sea dogs is looking for a new captain to lead them to riches; do you have what it takes? Sure you do, the slip-together pieces make it easy to get your sea wolf into the seas. But beware, there's a short rope hanging from a tall mast for any who get themselves caught by the East India Company.
Check it all out at Revell on Facebook, as well as Revell on Twitter.
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