Generating Product/Service Buzz

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To generate buzz marketing, start with product news that people actually want to hear about and talk about. Use any of these communication channels:

Chat rooms:

Gain visibility in chat rooms and forums where those who fit your customer profile gather and where people discuss products like the one you’re offering.

Blogs:

Encourage avid customers to start a brand blog that’s full of information, opinions, and ideas about your brand. As an alternative, provide information to existing blogs that match your brand’s image.

Blast e-mails:

Spread brand news and inspire buzz among your established clientele.

Word of mouth:

Get your product in use by passionate consumers who can’t say enough about it. Cultivate the kind of fanatics Winston Churchill was talking about when he said “A fanatic is one who can’t change his mind and won’t change the subject.”