Southern Recipe, the preferred pork rind brand, will honor the more than 3.5 million hard working truck drivers in our country who travel nearly 400 billion miles each year with its 5th Annual Truck Driver Appreciation campaign. From August 1st through September 15th, truck drivers, families, and consumers are invited to learn more about Truck Drivers and pork rinds via PorkRinds.com or TruckDriverAppreciation.com. In doing so, visitors will earn a chance to win a cash prize of $1,000 – while also helping the St. Christopher Truckers Development and Relief Fund (SCF) to earn a $2,000 donation. Winners will be announced, and the charity donation will occur after Truck Driver Appreciation Week, September 11th-17th, 2016. The pork rind leader will also work to draw awareness to the charity and its good work throughout the campaign.
From August 1st-September 17th, truck drivers and consumers will visit PorkRinds.com where they will answer one truck driving and/or pork rind-related trivia question daily. With each visit, consumers will work together to help move the Southern Recipe “truck” across the country via an interactive map. When the truck driver reaches his destination, a total of $2,000 will be donated to SCF. Throughout the campaign, consumers will be reminded of the important role truck drivers play in delivering America’s food to families coast to coast. “Our goal is to support America’s truck drivers in every way we can. This year, we’re honored to partner with Southern Recipe and celebrate these road warriors in a big way,” said Shannon Currier, Director of Philanthropy and Development at St. Christopher Truckers Development and Relief Fund. “We hope that the community supports this important cause in a fun way this year.”
"We’re proud of these men and women who are at the very foundation of our company and our dinner tables," said Mark Singleton, Vice President of Sales and Marketing, Rudolph Foods Company. "Virtually everything that lands on our families’ plates arrived due to the hard work of America’s Truck Drivers. Working with St. Christopher Truckers Development and Relief Fund is our way of showing our appreciation for truck drivers everywhere and saying thank you, while driving some much needed attention to this hard-working segment of our population."
Members of the community, Facebook fans, friends and family of truck drivers across America are encouraged to celebrate National Truck Driver Appreciation Week with Southern Recipe and SCF across the social space.