Loom

The beverage world is on the brink of transformation with Loom, a trailblazing brand redefining juice as we know it. Recently spotlighted on the cover of BevNET, Loom is reshaping the market with its revolutionary line of “Juice from the Future.” This innovative beverage combines the natural goodness of real juice with the refreshing qualities of water. Perfectly suited for the modern consumer’s lifestyle, Loom is a healthier, lighter alternative to traditional juices. “We are thrilled to introduce Loom to consumers who are looking for a better juice option,” said Bill Butrymowicz, the company’s founder. “Our goal was to create a product that is not only healthier but also more enjoyable. With Loom, we believe we’ve achieved just that: real juice with a fraction of the sugar and calories. It’s a simple yet satisfying beverage that redefines what juice can be while aligning with the values of health-conscious consumers.”

With zero added sugar, low-calorie counts, and certifications for being kosher, vegan, and gluten-free, Loom makes it easier than ever to enjoy flavorful juice without compromise. By partnering with over 30 global artists and creating exclusive merchandise with New Era, Loom has become more than just a beverage - it’s a lifestyle. Collaborations with renowned artists like Lorik Khodaverdian and Ylimay Zavala, who shaped Loom’s iconic star-drop logo, highlight its dedication to creativity and culture. This commitment continues with upcoming partnerships, including musical artist Chaz Marcus and the acclaimed independent food chain Sweet Chick. Loom’s "Loominary" movement celebrates innovation, artistry, and a bold new approach to beverages that transcend the ordinary.

Loom also focuses on community impact through meaningful initiatives and partnerships, with plans to expand these efforts in the future. Its participation in events like Phish’s 'Mondegreen' festival underscores the brand’s dedication to health, wellness, and meaningful engagement. In its first five months, Loom has sold more than 16,000 cases of its game-changing product, which can currently be enjoyed in four out-of-this-world flavors: Moon Punch, Cosmic Candy Grape, Beyond Apple, and Aurora Orange. With a focus on sustainability, creativity, and community, Loom is not just reshaping juice - it’s shaping the future. From eco-friendly packaging to fostering cultural collaborations, the brand is paving the way for a more conscious and creative beverage industry. 

Check it all out at Loom on Instagram.

~Hayley

Disclaimer: I received one or more of the products or services mentioned above for free in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising. I have used direct text from the website of the company/product I am promoting to facilitate in my review.