Monday, June 14, 2021

Improving Your Online Profile

Never underestimate the importance of your online profile, whether it is for business or personal use. If you do not have a social media profile for your business, then you are missing out on a lot of good quality traffic to your website and potential customers.

Having said that, if you have not got your social media profile and your website linked, you are also missing out on a lot of good quality traffic as well as potential customers. There are so many ways in which you can lift your online profile and make it stand out from others but here are just a few.

Update Regularly
Post updates regularly. This keeps the interest of the readers or potential clients. If you are doing this for your business, make sure to post offers or special deals at different intervals, which in turn sends the readers back to your website.

Make the most of your social media profile by advertising your business. However, if you are looking to give your profile a professional feel or are not confident in your ability to put across the messages you wish to highlight, hire a subcontractor to do the regular updates.

If you are adding photos or pictures to your updates, make sure that they are of good quality and that the file sizes are not too large as this will slow the loading time right down, and your updates will be scrolled over instead of being seen.

Be Consistent
Make sure that your social media profile and your website are similar to look at so that your viewers can see at a glance that they are looking at or dealing with the same company or person. Getting both your website and your social media profile designed professionally can help with this, and finding a web designer has never been easier as you can hire anywhere in the world.

This also makes posting a lot easier, too, as you will not have to worry about the layout or format, and all will look professional, clear, and precise.

Offer A More Personal Side To Your Business
When posting updates, do not just concentrate on posting promotional information. Use your posts to show the other side of your business. Present yourself, and your employee's more personal side so as to promote a friendly or family feel.

This should then help form a relationship with your potential customers of trust and familiarity and therefore put your business higher on the ‘to use’ list than your competitors.

Final Thoughts
The best way to improve your online profile is to post regularly and link it to your website to catch any potential customers. Use your posts to show that you and your team are human and not just to promote your business. Be consistent. Keep the look of your online profile in line with your website so that any of your readers or potential customers who click through to your website can see that they are still with the same person or company.
   
Disclaimer: I received one or more of the products or services mentioned above for free in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising. I have used direct text from the website of the company/product I am promoting to facilitate in my review.

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