Friday, May 29, 2020

Can SEO Increase the Visibility of Your Law Firm?

For any business, being seen by the right audiences is crucial for yearly revenue and continued growth. When people search for good and services, they’re more than likely to choose someone who ranks on the first page. Those browsing will trust the highest ranking businesses, leaving those on the 2nd, 3rd, and further back pages unseen. This is the case with search engine visibility, and it has a significant impact on your law firm in places like Milwaukee, Wisconsin. On a monthly basis, there are an average of 320 online searches for “Milwaukee lawyers”. If your firm is not ranked well, the visibility crucial to your success is dampened by the competition. However, your visibility to your target audiences can be greatly increased by incorporating SEO strategy into your marketing efforts.

The Power of Keywords
As a law firm, you’re up against dozens of other firms operating in the same city. How can you possibly compete? With calculated SEO strategy. That’s how. When we’re talking visibility, this is primarily concerning keyword ranking. Keywords have ranked positions - some rank very low, while others rank high. If you don’t have an SEO strategy in place, you may have no idea which keywords your law firm is ranked for. You might say, “My website is well designed and mobile friendly!”, and that’s great for Google. However, each page of your site should be optimized for multiple keywords in order for Google to rank your site higher. It’s good to have variations of keywords, such as “Milwaukee lawyers” and “Lawyers in Milwaukee” – these are essentially the same, but different. Other areas that directly impact your search engine visibility include your meta descriptions, URL structures, and amount of worthwhile content on your site. Remember, Google only wants to show the best options, so your law firm’s website must be more than great design.

Putting Those Keywords to Work
When considering Milwaukee SEO, the idea is to stand out from competitors. Not only are keywords important, but how they’re being used. Maybe you have a unique perspective on a topic within the legal world. You can incorporate specific keywords into a well-written article to post on your website and LinkedIn, and even make mention of it to followers of your social media to check out. Note that content for content’s sake doesn’t work - it must be able to capture your target audience’s attention. When blog posts and articles are stuffed with keywords, it’s noticeable and can leave a bad impression. Build up your content with engaging, optimized pieces, and you’ll reap the benefits of your work. Keyword ranking and content are just two pieces that make up great SEO strategy. Whether you give it a go on your own or work with a reputable digital marketing agency to develop and analyze your SEO for you, it’s vital that your law firm gets the search engine visibility it needs to thrive in Milwaukee or other cities.
Disclaimer: I received one or more of the products or services mentioned above for free in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising.

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