DOLE Berries has a smart solution for busy strawberry lovers in Minneapolis-St. Paul looking to enjoy their favorite fresh fruit snack on the go. The leading berry provider is launching DOLE GO Berries!, three snack-size packages that snap apart. Each contains 4 ounces of fresh DOLE Strawberries designed to leverage the growing mobile snacking trend. Ventilated for freshness and easy rinsing, the proprietary package is the first to provide “snap-rinse-go” convenience. Minneapolis-St. Paul-area retailers are among the first to offer the innovative new product, which is being rolled-out regionally before expected national distribution later this year.
“While fruit remains America’s top daytime snack choice, there hasn’t been an easy way for consumers to enjoy their favorite berries away from home – until now,” said CarrieAnn Arias, VP of marketing for Dole Fresh Vegetables and Berries. “DOLE GO Berries! allows busy consumers to combine their preference for fresh strawberries with out-of-the-home snacking convenience for the first time.” As a leader in fresh Strawberries, Blueberries, Raspberries and Blackberries, Dole plans to roll-out other GO Berries! varieties in the future. Dole research show that 80% of those trying GO Berries! would purchase the product, and 60% of berry consumers would buy GO Berries! in detachable snack packs in addition to the customary 1-pound clamshells.
“We’re looking to expand how – and where – berry lovers enjoy their favorite fruit,” said Arias. “Simply snap-off one of the snack packs, rinse right in the package and enjoy the goodness of DOLE Strawberries wherever you go. GO Berries! satisfies the growing preference to take berry snacking outside the home and offers a unique, fun, fresh and healthy alternative to nutrition and energy bars.” DOLE GO Berries! will start arriving in stores throughout Minneapolis-St. Paul in mid-March at a price comparable to DOLE Strawberries in traditional 1-pound packages. Berry lovers can find them in the refrigerated fruit and berry section alongside other Dole berries.
In addition to the 12-ounce DOLE GO Berries!, customers can choose DOLE Strawberries in 1-pound and 2-pound clamshells; DOLE Blueberries in 6-ounce, pint, 18-ounce and 24-ounce clamshells; and DOLE Raspberries and DOLE Blackberries in 6-ounce and 12-ounce clamshells.
For more information on Dole’s packaged berry line, go to www.dole.com, or visit them at www.facebook.com/Dole.