Gaiam - Light the Way for Heroes
Gaiam, a leading yoga, fitness, and wellness company, recently announced a three-year partnership with the Give Back Yoga Foundation, a not-for-profit organization dedicated to making yoga available to those who might not otherwise have the opportunity to cultivate a regular practice - including at-risk youth and veterans with PTSD. With the goal of sharing and spreading the transformative benefits of yoga, the Give Back Yoga Foundation embodies Gaiam’s philosophy of providing “Yoga for Everyone.”
As part of the partnership, Gaiam is making a special financial contribution to the Give Back Yoga Foundation’s Light the Way for Heroes initiative, a campaign designed to provide the proper tools to veterans so they can practice and use yoga as a means of “navigating life after war”, which will strengthen connections with loved ones and improve quality of life. With a goal of providing for 30,000 veterans, Gaiam and Give Back Yoga aim to empower veterans to use yoga as a means of living a peaceful, productive life.
Gaiam is also inviting their loyal online shoppers to support the cause by donating $2 specifically to Light the Way for Heroes with every purchase on Gaiam.com. The customer donations through Gaiam.com will help to provide veterans with therapeutic yoga toolkits, which offer resources including practice guides, meditation audio, and Gaiam yoga mats that can help veterans experience how a personal yoga practice supports a calm and steady body and mind. One hundred percent of the donations collected are passed along to Give Back Yoga.
Click here to shop Gaiam and contribute $2 to Light the Way for Heroes!