New Colgate Whiten & Protect does more than just whiten. It prevents stains from coming back. Optic White removes stains beneath the surface, to deeply whiten. New WhiteSeal technology forms a shield around teeth, to help seal out new stains. It doesn’t just whiten. It helps you keep a white smile that dazzles.
Brush. Whiten. Go. Introducing a convenient and affordable way to get whiter teeth in just two days. The New Optic White Toothbrush + Whitening Pen. Brush as you normally would with your regular toothpaste. The Colgate Optic White toothbrush is specially designed with polishing bristles and stain removers to help remove surface stains. Whiten. Turn the dial at the bottom of the whitening pen and apply gel. It takes only seconds to apply and adhere to your teeth. No waiting, no rinsing. Go. Store pen inside brush. Simple and easy. Great new items to add to your beauty routine!