Friday, December 13, 2013

The High Cost of Free

A high-quality video experience versus a poor-quality, constantly-buffering video experience can often be the difference between gaining a customer and losing one. And, an over-reliance on free video tools like YouTube can potentially have negative long-term effects on brands’ reputations. A survey of more than 1,200 consumers who watch online video at least twice a month was conducted to understand their expectations of video experiences.

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