Thursday, October 31, 2013

The Evolution of the Easy Bake Oven

Easy Bake Ovens singlehandedly revolutionized the toy industry, making it into the top 100 toys ever made. has created an infographic entitled “The Evolution of the Easy Bake Oven”, detailing the emergence and life of the Easy Bake Oven, along with dishing out delicious facts behind the iconic children’s toy! Taking a conventional oven and shrinking it down to kid-friendly size was a conception originally thought up by a creative engineer named James O. “Jeep” Kuhn in 1963. The first model retailed for $15.95; adjusted for inflation, that price would be equal to $115 now. In 1968 General Mills acquires Kenner Products and starts producing products specifically manufactured for the Easy Bake Ovens, along with Easy Bake Oven accessories such as a corn popper, chip maker, and a bubble gum recipe. In 1973 the toy was rebranded as the Betty Crocker Easy Bake Oven, skyrocketing its popularity. By 1997, over 16 million of the ovens were sold. 2002 saw a huge change to the Easy Bake Oven, by re-inventing the toys to cater to boys, and named it the Queasy Bake Cookerator. In 2009, the oven had to go through a re-design after 100 watt bulbs were banned in the United States. The Easy Bake Oven was inducted into the Toy Hall of Fame in 2006, and the Food Network produced a cookbook celebrating the event, full of recipes and contributions by top chefs like Bobby Flay. A voluntary recall was issued from 2006-2007, after reports surfacing of children being burned by the oven, which prompted another redesign of the Easy Bake Oven. By 2011, over 23 million units were sold. 2013 marks the 50th anniversary of the Easy Bake Oven, and Betty Crocker has released the Ultimate Easy Bake Oven, in a special edition color. Feel free to like, share, and comment on this infographic brought to you by entitled “The Evolution of the Easy Bake Oven”.

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