Saturday, June 9, 2012

Playtext Sport Play On

We are just weeks away from the commencement of the Olympic Games and this month marks the 40th anniversary of Title IX. It’s the perfect time to reflect on – and more importantly celebrate – women’s vast achievements in sports. That is why Playtex Sport is partnering with the Women’s Sports Foundation and donating $150,000 to support the advancement of young women through sports and physical activity. This collaboration complements the brand’s new Play On campaign, which celebrates confidence, personal achievement and friendships that girls and young women forge on and off the field. And Playtex Sport is asking you to help support the Foundation’s mission by visiting www.facebook.com/playtexsport to click, share and pledge their support as well as: Download free workout tips Receive a Playtex Sport coupon
View inspirational messages from champion athletes
View stories from real girls and create your own on how you Play On.

Some of the stats that Women's Sports Foundation uncovered are really shocking, girls who play sports/participate in regular physical activity:
Have better health & reduced weight issues including obesity
Generally have better body image and less incidence of eating disorders
Have higher self-esteem and self-confidence which helps them overcome peer pressures and leads to: reduced gang or criminal participation, reduced incidence of alcohol and drug use, reduced rates of teen pregnancy
Perform better in school

The Women’s Sports Foundation is committed to getting girls active because: If a girl does not participate in sports by the time she is 10, there is only a 10% chance she will participate when she is 25. Through sports, girls learn important life lessons such as confidence, to be assertive, take criticism, and make decisions. Girls who play sports in high school go further in their education and are more likely to work full-time, including non-traditional careers such as science, law, and medicine. Girls active in sports during adolescence and young adulthood are 20% less likely to get breast cancer later in life.
 

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