Drank: Slow Your Roll

Innovative Beverage Group Holdings, Inc. announced that the  company will add a new tropical blend aptly named, Drank Island Time, to its popular relaxation product line. The godfather of the relaxation market, IBGH CEO Peter Bianchi, developed Island Time with the end of the world in mind. The ancient Mayans, along with many other civilizations, have pointed to December 21, 2012 (12/21/12) as the end of days based upon astrological cycles and the alignment of planets. Bianchi decided that with this year as possibly our last, he would create another product to help calm and relax. “With all the talk about this topic, I would hope to be on an island somewhere with a Drank in hand, toes in the sand and a clear mind when the world comes to an end,” says Bianchi. “This product poses the question: what is your island time and how do you intend to relax in the midst of the end of the world?”

Drank is the world’s first-ever relaxation product of its kind and has developed a nationwide, cult-like following that has provided a viral movement of increased popularity. At the helm of this movement, Bianchi is a self-professed ‘Type A’ personality who realizes the need for our society to slow down and enjoy life once in a while. “Drank provides a responsible way to relax,” Bianchi adds. “Consumers who want adventure and relaxation can still enjoy an active lifestyle while unwinding from their busy schedules. Island Time is a perfect new extension of the Drank family of products.”

“As we get closer to the end of the world people are going to feel a lot more stress,” says Matthew Tuttle, CEO of Tuttle Wealth Management in Stamford, CT. “People need to come to terms with the end of everything and the fact that they can't do anything about it. Drank can't save the world but it can make people more relaxed about everything.”

About Drank:

Drank is the first extreme relaxation dietary supplement to hit the market designed to help calm and relax. With a slogan of "slow your roll," this lightly carbonated relaxation product uses melatonin, valerian root and rose hips to provide a relaxing effect. Since launching Drank to select markets in early 2008, it has become the go-to product for consumers looking to relax their mind and body.

For more information about Drank, please visit: www.itsdrank.com or follow Drank on Twitter and at The Official Drank on Facebook.

I received products from NPG PR and Drank in exchange for a review. All thoughts and opinions are my own.